Attention: San Diego Burning Man Regional Community
Help Black Rock City DPW Keep San Diego Beautiful!

A small but efficient crew from the Black Rock City Department of Public Works, led by Playa Restoration manager D.A. (Dark Angel of Black Rock), is teaming up with Keep California Beautiful to help implement the new mandatory litter abatement plan for the upcoming Carlsbad Marathon on Sunday, January 20th 2008.

The Carlsbad Marathon will be the first special event to occur in the city limits of Carlsbad California, which is required by the city to develop and implement a litter abatement plan, under new requirements related to the Stormwater Pollution Prevention Plan.

The litter abatement plan, designed by Keep California Beautiful used Burning Man's Black Rock City, the largest practicing Leave No Trace Event in the world, as their case study for successful behavioral change in opposition of mandating "structural controls."

The Carlsbad Marathon, whose new eco-slogan is "Only Your Feet Hit The Ground," will be the first event under the new stipulation due to the ongoing issue with litter in storm drains ultimately ending up in the ocean.

The DPW will attend Carlsbad Marathon as consultants, assisting the Marathon's organizers with their logistical game plan and effort. They will be signing runners up for the Marathon's "Eco-Pledge" as well as assessing the recycling and trash stations along the Marathon route.

The DPW is not the Clean-Up Crew for this event – instead, they will serve as ambassadors for the Leave No Trace ethic.

Want to join in the fun? Here's how you can help us keep San Diego beautiful:
There will be approximately 10,000 people running, and an estimated 20,000 spectators.

The Black Rock City DPW, incognito, dressed in Keep California Beautiful t-shirts, will be at the sixteen KCB Trash Recycling Stations along the marathon route.

We invite the San Diego burn community to join us as Eco-Agent Provocateurs amongst the crowd of spectators, helping to set the example by modeling good behavior and spreading the LNT ethic.

We need you, as burners, doing what you do to set that example. We need friends in the crowd who can "play" spectators and help us get the message out.

We need you to help us let people know that their trash shouldn't be hitting the ground and why…

Answer #1 The garbage can make its way into storm drains, which affects our ocean. We don't want to be swimming in trash!

Answer#2 Because it's the right thing to do!

This will be an uphill battle… and we need all the help we can get. There is strength in our numbers.

We would like it if you were friendly and non-confrontational. We don't need any escalation and we're not trying to be "in your face." We are ambassadors, trying to make a positive change.

For Runners or Walkers:
If you are running or walking in the marathon/half marathon, or know anyone who is, be sure to sign up as an Eco-Runner or Eco-Walker when you pick up your bib number, we need you to set the example from within the race itself.

Remember…Only Your Feet Hit The Ground! Make sure your cups and wrappers make it into the KCB Trash Recycling Stations.

The DPW Heavy Machinery Crew's very own Weldboy will be running in the race as our Top Secret Eco-Runner, keeping an eye out for responsible eco-runner's who are doin' it right and litter-bug runners who are doin' it wrong. We need you to do the same.

Check out Weldboy's Keep California Beautiful Page here: www.active.com/donate/KCB/weldboy

In addition to the trash and recycling containers at every water station on the course, Keep California Beautiful representatives will be strategically placed between water stations with additional collection bins for cups, gel packs and anything else you need to dispose of.

The Keep California Beautiful team members and designated volunteers will be "catching people in the act of eco running" and awarding gift certificates to runners and walkers throughout the event. All participants who have signed the pledge and been caught in the act will also have their names entered in the grand prize drawing.

Thanks to you, the citizens of Black Rock, Burning Man is the largest practicing Leave No Trace Event in the world, and together, we can take this practice to our immediate environment. We're ready to share the LNT ethic with the outside world in a bigger way, and we'd love to have your help!

For more information:
www.carlsbadmarathon.com
www.keepcaliforniabeautiful.org
da@burningman.com
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